Two out of three advertisement features kids with their mommies.
Ads for soap, hand wash, hand sanitizer, floor cleaner, toilet cleaner, kitchen cleaner, tooth paste, tooth brush play on the viewers with the fear of Germs \ Kirumi \ Kettano.
So how to find these germs aka kirumis. According to the Indian Advertising Standard following the footsteps of global standard. It is easy to identify these germs. You need either one of the following,
Pen torch
Smart Phone
Tablet- iPad is best!
Hi Definition TV
Digital Camera
And some times even in Magnifying Glasses !!
Most of the ads just play with the fear. The height of spreading fear is in hair oil for hair loss. Will share a secret in my next post about “a” hair oil.
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