How To Find Kirumi's ?

Two out of three advertisement features kids with their mommies. 

Ads for soap, hand wash, hand sanitizer, floor cleaner, toilet cleaner, kitchen cleaner, tooth paste, tooth brush play on the viewers with the fear of Germs \ Kirumi \ Kettano.

So how to find these germs aka kirumis. According to the Indian Advertising Standard following the footsteps of global standard. It is easy to identify these germs. You need either one of the following,

Pen torch

Smart Phone

Tablet- iPad is best!

Hi Definition TV

Digital Camera

And some times even in Magnifying Glasses !!

Most of the ads just play with the fear. The height of spreading fear is in hair oil for hair loss. Will share a secret in my next post about “a” hair oil.

Is this Child Labor too ?

Who is the darling of Indian TV commercial’s is it SRK, MSD or Salman Khan ??, I think it’s the kids. You can’t escape a television commercial without kids. A little chubby, cute, preferably maa neeram, mostly spiked hair is the avatar of the TV kid.

Data from 2008 - The Hindu

Child labor is illegal but every second commercial features a kid, is this illegal too. Earlier kids were featured into products which were in the kids segment, like chocolate, biscuits, toys.., but now they feature in every product. The admen job is quite easy- cast a kid in the ad - the product will sell.

On top of all these, now-a-days kids are featured in roles which were supposed to be done by adults, for example the Flipkart Ad. There is an ad for a hair dye product - Indulekha - group of school children discuss about the hair dye and will suggest it to their class teacher, can you beat this!!

Oh, now I think, this isn't illegal, it is just a TV ad, it is not real, these kids in the ads go to school, and they shot only on Sundays. Oh, I believe, I believe. Do the ad companies pay these kids or they do it for free?

What about the movies, Kamalhassan was once a child artist; this isn't a child labor too? 

"After" Thoughts..

What is your “after “ thoughts… Here are some of mine...


After India winning the Champions trophy- Moral story of growing moustache

After watching few Ads - Why does soap, tooth paste and hand wash always kill 99.9 % germs, what happens to .1% germs ?

A quote -  Spoon feeding in the long run teaches us nothing but the shape of the spoon - E M Foster

Random thought on cricket - Vodofone, Digcel, Airtel, Aircel, MTN, 3 Mobile so many telecommunication companies are involved in sponsoring cricket, but cricket players are not allowed use mobile phones inside the ground ( Pavilion ) !!. There is nothing to do with the IanB pic, just njoy the phone and hair-style of 70's.

After seeing HD TV channels - Life in HD is cool, even the garbage looks clean

After Singam 2 release - Tamil Cinema hero's nadicha only Asst. Commissioner, DSP, CBI officer. What about taking roles like Ettu, constable, Head Constable, Writer, Beat-police !! Cha cha stright ta CM than vennuma.. Pettermax light ea venuma

After watching Soodhu Kavvum - Very good film. After three films in lead role, no proper foreign location duet for Vijay Sethupathi ? Directors adutha padathula oru chance kundungapa..

After seeing the fight on Food Security Bill -  Right to Information ( RTI ),  Right to Education ( RTE ), Right to Food ( RTF )..  what’s next govt....... Right To Live ( RTL ) !!

After seeing Jadeja & Raina fight - Few days before Afridi asked the Pakisthan team to learn from Indian cricket team, by this fight it's the other way around.

After seeing the buzz around Wimbledon finals ( Gentlemen ) - Example of Inequality - People are going excessively enthusiastic for Murray winning the Wimbledon ( call it as colonial hangover ), but consciously forgetting about India’ performance in Asian Athletic Champ'ship in Pune .

What you think after reading this post ? Semma adi for me !!