Who is the
darling of Indian TV commercial’s is it SRK, MSD or Salman Khan ??, I think it’s
the kids. You can’t escape a television commercial without kids. A little
chubby, cute, preferably maa neeram, mostly spiked hair is the avatar of the TV
kid.
 |
| Data from 2008 - The Hindu |
Child labor is illegal but every second commercial features a kid, is this illegal
too. Earlier kids were featured into products which were in the kids segment,
like chocolate, biscuits, toys.., but now they feature in every product. The
admen job is quite easy- cast a kid in the ad - the product will sell.
On top of
all these, now-a-days kids are featured in roles which were supposed to be
done by adults, for example the Flipkart Ad. There is an ad for a hair dye
product - Indulekha - group of school children discuss about the hair dye and will suggest
it to their class teacher, can you beat this!!
Oh, now I
think, this isn't illegal, it is just a TV ad, it is not real, these kids in
the ads go to school, and they shot only on Sundays. Oh, I believe, I believe. Do
the ad companies pay these kids or they do it for free?
What about
the movies, Kamalhassan was once a child artist; this isn't a child labor too?
No comments:
Post a Comment